tool description

A unique picture that is able to give in one shot an immediate idea of the main features of the service concept is called service image or service picture. The service images are aimed at supporting the dialogue with the stakeholders, bringing them envision the service, but also at supporting the discussion around concepts, facilitating a quick elicitation of the prominent aspects of every ideas and the comparison between them.

(2006) Joe, P., Visualisation, Design Council
(2009) Elena Pacenti, Chiara Diana, Roberta Tassi, Visualtiles-Communication tools for service design, paper to be presented at Rethinking Service Design, First Nordic Conference on Service Design and Service Innovation, 24th-26th November, Oslo

Phone battle

DARC, Domus Academy Research & Consulting

During the workshop V-tail, lead by DARC for the Master in Interaction Design of Domus Academy, the students were asked to produce different concepts around some specific phases of the shopping experience (attraction, orientation, comparison, test and sedimentation) with the aim of providing augmented experiences through the use of visual interfaces. Every concept was presented through a service image that was able to synthesize in a unique picture the main aspects of the idea, even though at an early stage of conception.
This picture describes the concept named Phone Battle (conceived by Chen Yu-Chang, Sheetal Ingolikar, Heonjae Jung) aimed at improving the test phase inside consumer electronics’ stores. The idea was based on a surface for a fictitious fight between the users’ personal cell phone and the ones offered by the store, in order to see the differences in terms of features and functionalities.
The image is clearly a photomontage that represents in one shot the situation of use, the provided experience and the kind of interaction, giving at the same time a preview of the possible visual interface.


Interaction Design Institute Ivrea

In the Mobile Embodiment project the team looked afresh at the expressive means we have available to design devices that allow us to interact with mobile telephony services.
This image quickly describes the idea named “Shared surface”, a concept for a monitor displaying publicly messages sent by the user through his mobile phone. The picture uses a simple visual language to show a possible situation of use of the service, overlapping some sketches (that give the idea of the device and the interaction) on a photographic background (that provides the context).