tool description

A mood board is a visual composition of pictures and materials that propose an atmosphere by giving the generic perception of it. The mood board helps in the elicitation of some values the service has that are difficult to be described by words.
The use of a visual representation fixes univocally the perception of the service inside the team.



Joon Sang Baek

This visualization comes from a research around collaborative services on digital platform. The goal of the research was to identify the qualities that contribute to rapid growth of digital production and applying them to diffusing social innovation at the grassroots level without losing its core values.
This kinds of moodboard are aimed at visualize the social values of the service and describe how the co-operation between humans takes place.
Several pictures are assembled together in a unique evocative image that gives an overview of the people involved in the service, of their moods and way of interacting, of the contexts in which they live those experiences.


Lauren Currie

To overcome the rising loss of the postal service, Douceurs is a service solution enabling people to send letters to their future: a poetic service that encompasses the beauty, simplicity and personal touch of traditional communication methods. This college of different images and materials was constructed in order to visually describe the atmosphere and the mood of the project, thinking about both the service experience and the environment in which the service will take place.
“This creates an unconscious, sensual and intangible value of the service that is difficult to capture in words. Some images are conceptual, some show details and some are metaphors” (Lauren Carrie).


Interaction Design Institute Ivrea

If “Mobile Embodiments” –the future counterparts of the mobile phone- are to enrich the experience of connectivity, they must expand the phenomenological range currently used to develop electronic devices. Agreeing on this assumption, the team started collecting images from art, design, technology and nature woth strong physical, semantic and anthropological characteristics. All those references were grouped into four moodboards –heraldic, dense, ethereal and synthetic- that were used during the design process to bring sensory and semantic aspects to the fore, and to open up a range of possibilities.