First diverge and generate as many idea as you can, then converge around solid concepts.

also called

Idea generation

what is it

Brainstorming is a common technique used to generate ideas. The brainstorming is often organized by first allowing each participant to collect their own thoughts individually, then start sharing and building one on top of each other idea, in order to get to a broad set of possibilities (divergent moment). In the final part of the brainstorming, the goal is usually to cluster, analyse and prioritise the different items in order to identify the most promising solutions or directions, and define next steps (convergent moment).

use it to

Explore a wide range of ideas and solutions without feeling limited by possible constraints.

remember to

Stay open: there’s not a right or wrong ideas, everything could have potential.


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The collection is always evolving, following the development of our practice. If you have any interesting tools or example of application to share, please get in touch.