Hypothesis Generation

Write down all the hypothesis and assumptions as a starting point for the project.

applied for





also called

How might we...

what is it

Hypothesis generation is a quick exercise that allows to reflect on all the already-known assumptions and insights related to user needs and behaviours, share them amongst team members, and derive initial ideas for service experiences or features that could be offered.

use it to

Ground the first step of the project on existing knowledge.

remember to

Put everything on the table, without hiding or saving ideas for later.

Preview image of the template for Hypothesis Generation