Value Proposition Canvas

Describe the value offered by the service in simple words

also called

Value Orientation, Onliness Statement

what is it

The value proposition canvas is a framework that helps designers ensure that there is a fit between the product-service idea and the market. It gives a detailed look at the relationship between customer segments and value propositions, highlights roles involved, pains and gains and how the service eventually matches with the proposition and its pain relievers and gain creators.

use it to

Validate and strenghten a concept solution before moving forward with development.

remember to

Look at gains as hidden ambitions and goals (not simply the opposite of pains).

Preview image of the template for Value Proposition Canvas


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