Concept Walkthrough

Show a service idea to its potential users or providers through a step-by-step imaginary tour.

applied for



Service Staff




also called

Concept Critique, Concept Cards, Idea Validation

what is it

The concept walkthrough allows to gain feedback on a service idea at very early stages, by walking some users or experts through the new desired experience and ask to comment. The concept walkthrough only needs some low-fidelity mock-ups, sketches or images to support the explanation.

use it to

Engage with users at very early stages and gain quick feedback on your idea.

remember to

Give yourself time to set the context before starting the walkthrough.