what is it
The evaluation matrix allows to weight different ideas, rating them based on a set of defined criteria, in order to identify the most promising ones. A common set of criteria includes the level of complexity related to idea implementation, and level of value they will bring to the user and to the organization.
use it to
Have a comprehensive view of all the possibilities, and choose carefully what to do.
Spot the ideas with highest impact as well as quick low-hanging fruits.